Maxim’s Cakes has grown from a corner café in the 1960s into the largest bakery chain along the MTR network across the city. Striving to offer high-quality products and service, Maxim’s Cakes has been raising the bar with its innovative bakery products and creative retail spaces.
In 2008, the Group acquired Arome Bakery (HK) Company Limited to develop the premium Japanese cakes and bakery market, and launched the new concept store arome BAKERY ROOM in 2010. Founded in 2012, URBAN sold over one million croissants within the first year. While Paper Stone Bakery combines classic European bread and Asian flavours using artisanal techniques and handpicked ingredients. What’s more, Homebake, a new bakery brand under the group, was also launched to offer home-style bakery products using fresh ingredients. In 2016, the first mx cakes & bakery opened in Bangkok, Thailand, marking the Group’s entry into the Southeast Asian market with the first franchise license granted to business partners.