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With a presence across Hong Kong, Macau, Mainland China and Southeast Asia, the Group brings together over 80 homegrown and licensed brands, blending heritage with innovation in crafting exceptional dining experiences. Discover our story and milestones, and savour seventy years of dedication.",{"locale":12,"message":457},"從中環一間西餐廳起步，美心集團歷經七十載耕耘，與城市並肩成長，發展為亞洲具規模的餐飲集團。業務遍及香港、澳門、中國內地及東南亞，旗下逾80個自家及特許經營品牌融匯傳承與創新，持續為顧客締造豐富而精彩的餐飲體驗。誠邀你探索我們的故事與發展里程，細味七十年來的一心一意。",{"locale":15,"message":459},"从中环一家西餐厅起步，美心集团历经七十载耕耘，与城市并肩成长，发展成为亚洲综合规模的餐饮集团。业务遍及香港、澳门、中国内地及东南亚，旗下逾80个自有及特许经营品牌融合传承与创新，持续为顾客打造丰富而精彩的餐饮体验。诚邀你探索我们的品牌故事与发展历程，细味七十年来始终如一的用心与坚持。",{"uuid":461,"type":27,"key":462,"data":463},"dfdee4d6-05db-4b4f-a84f-1073ccd34b28","milestones-scroll-content",{"year_tabs":464,"stories":501,"link_title":1159,"link_description":1166},[465,474,483,492],{"start_year":466,"end_year":467,"label":468},1950,1970,[469,471,473],{"locale":9,"message":470},"1950 to 70",{"locale":12,"message":472},"1950 至 1970",{"locale":15,"message":472},{"start_year":475,"end_year":476,"label":477},1971,1990,[478,480,482],{"locale":9,"message":479},"1971 to 90",{"locale":12,"message":481},"1971 至 1990",{"locale":15,"message":481},{"start_year":484,"end_year":485,"label":486},1991,2010,[487,489,491],{"locale":9,"message":488},"1991 to 2010",{"locale":12,"message":490},"1991 至 2010",{"locale":15,"message":490},{"start_year":493,"end_year":494,"label":495},2011,2026,[496,498,500],{"locale":9,"message":497},"2011 to Present",{"locale":12,"message":499},"2011 至今",{"locale":15,"message":499},[502,519,536,552,568,585,601,618,635,652,669,686,703,720,736,752,768,784,801,818,834,850,866,883,900,916,933,949,966,979,992,1009,1026,1043,1060,1076,1093,1110,1126,1143],{"image":503,"year":504,"title":505,"description":512},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F1956-first-western-restaurant.png",1956,[506,508,510],{"locale":9,"message":507},"Opening of the first Western restaurant, “Maxim’s Restaurant”, at Lane Crawford House, Central",{"locale":12,"message":509},"首間西餐廳「美心餐廳」於香港中環連卡佛大廈開業",{"locale":15,"message":511},"首间西餐厅「美心餐厅」于香港中环连卡佛大厦开业",[513,515,517],{"locale":9,"message":514},"Introduced international-standard Western dining to post-war Hong Kong, bringing a new dining experience to the local market and marking the beginning of Maxim’s long-term development in the city’s food and beverage industry.",{"locale":12,"message":516},"於戰後香港引入具國際水準的西式餐飲服務，為本地市場帶來嶄新的餐飲體驗，亦揭開美心在香港餐飲業發展的序幕，確立中西兼備、重視品質的經營方向。",{"locale":15,"message":518},"于战后香港引入具国际水平的西式餐饮服务，为本地市场带来崭新的餐饮体验，亦揭开美心在香港餐饮业发展的序幕，确立中西兼备、重视质量的经营方向。",{"image":520,"year":521,"title":522,"description":529},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F1966-maxims-boulevard.png",1966,[523,525,527],{"locale":9,"message":524},"Opening of the first café, “Maxim’s Boulevard”, at Ocean Terminal, Tsim Sha Tsui",{"locale":12,"message":526},"首間咖啡室「Maxim’s Boulevard」於尖沙咀海運大廈開設",{"locale":15,"message":528},"首间咖啡室「Maxim’s Boulevard」于尖沙咀海运大厦开设",[530,532,534],{"locale":9,"message":531},"Introduced the café and light-dining concept to a major commercial and tourist district, supporting changing urban lifestyles and expanding the diversity of dining formats available in Hong Kong.",{"locale":12,"message":533},"把咖啡室及輕餐飲概念引入核心商業及旅遊地段，配合城市發展及消費模式轉變，拓展香港餐飲市場的服務層次。",{"locale":15,"message":535},"把咖啡室及轻餐饮概念引入核心商业及旅游地段，配合城市发展及消费模式转变，拓展香港餐饮市场的服务层次。",{"image":537,"year":467,"title":538,"description":545},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F1970-osaka-expo.png",[539,541,543],{"locale":9,"message":540},"Representation of Hong Kong at Expo ’70 Osaka – Hong Kong Pavilion Restaurant",{"locale":12,"message":542},"代表香港參與大阪世界博覽會香港館餐廳營運",{"locale":15,"message":544},"代表香港参与大阪世界博览会香港馆餐厅营运",[546,548,550],{"locale":9,"message":547},"Operated the Hong Kong Pavilion restaurant at Expo ’70 Osaka, presenting Hong Kong’s culinary culture and professional restaurant operations to an international audience on a global stage.",{"locale":12,"message":549},"首次於國際大型盛事中負責餐廳營運，向海外訪客展示香港飲食文化及專業營運能力，為本地餐飲品牌累積國際舞臺經驗。",{"locale":15,"message":551},"首次于国际大型盛事中负责餐厅营运，向海外访客展示香港饮食文化及专业营运能力，为本地餐饮品牌累积国际舞台经验。",{"image":553,"year":475,"title":554,"description":561},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F1971-jade-garden.png",[555,557,559],{"locale":9,"message":556},"Opening of the first Chinese fine-dining restaurant, “Jade Garden”, at Star House, Tsim Sha Tsui",{"locale":12,"message":558},"首間中菜食府「翠園」於尖沙咀星光行開業",{"locale":15,"message":560},"首间中菜食府「翠园」于尖沙咀星光行开业",[562,564,566],{"locale":9,"message":563},"Established a premium Chinese restaurant brand and introduced structured management and quality standards for Cantonese cuisine, supporting its development within the modern restaurant industry.",{"locale":12,"message":565},"建立高端中菜品牌，把粵菜以更具系統的方式進行管理及營運，引入標準化品質控制，推動中菜於現代餐飲市場的持續發展。",{"locale":15,"message":567},"建立高端中菜品牌，把粤菜以更具系统的方式进行管理及营运，引入标准化质量控制，推动中菜于现代餐饮市场的持续发展。",{"image":569,"year":570,"title":571,"description":578},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F1972-hongkong-land.png",1972,[572,574,576],{"locale":9,"message":573},"Hongkong Land of Jardine Matheson joins as shareholder",{"locale":12,"message":575},"怡和集團旗下置地公司加入成為股東",{"locale":15,"message":577},"怡和集团旗下置地公司加入成为股东",[579,581,583],{"locale":9,"message":580},"Formed a strategic partnership with Hongkong Land, strengthening corporate governance and laying a stronger foundation for long-term business growth.",{"locale":12,"message":582},"引入具國際背景的策略夥伴，進一步鞏固企業管治與資本基礎。",{"locale":15,"message":584},"引入具国际背景的策略伙伴，进一步巩固企业管治与资本基础。",{"image":586,"year":570,"title":587,"description":594},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F1972-first-fast-food.png",[588,590,592],{"locale":9,"message":589},"Opening of the first fast-food outlet",{"locale":12,"message":591},"首家速食店開業",{"locale":15,"message":593},"首家快餐店开业",[595,597,599],{"locale":9,"message":596},"Entered the fast-food segment with the opening of its first outlet, broadening access to dining services and diversifying business formats.",{"locale":12,"message":598},"同年進軍速食市場，讓餐飲服務更貼近日常生活，擴闊業務類型及顧客層面。",{"locale":15,"message":600},"同年进军快餐市场，让餐饮服务更贴近日常生活，扩阔业务类型及顾客层面。",{"image":602,"year":603,"title":604,"description":611},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F1980-beijing-air-catering.png",1980,[605,607,609],{"locale":9,"message":606},"Establishment of Beijing Air Catering Co., Ltd.",{"locale":12,"message":608},"創立北京航空食品有限公司",{"locale":15,"message":610},"创立北京航空食品有限公司",[612,614,616],{"locale":9,"message":613},"Founded one of China’s earliest Sino-foreign joint ventures, introducing international food safety and operational standards to aviation catering and building a foundation for future Mainland development.",{"locale":12,"message":615},"成立中國首間中外合資企業之一，為航空配餐引入國際級食品安全及營運標準，亦為往後拓展內地市場建立關鍵營運基礎。",{"locale":15,"message":617},"成立中国首间中外合资企业之一，为航空配餐引入国际级食品安全及营运标准，亦为往后拓展内地市场建立关键营运基础。",{"image":619,"year":620,"title":621,"description":628},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F1982-maxims-cakes-mtr.png",1982,[622,624,626],{"locale":9,"message":623},"Maxim’s Cakes becomes the first bakery chain to enter MTR stations across Hong Kong",{"locale":12,"message":625},"美心西餅率先進駐香港地鐵沿線各站",{"locale":15,"message":627},"美心西饼率先进驻香港地铁沿线各站",[629,631,633],{"locale":9,"message":630},"Integrated bakery retail into major commuter routes, creating a convenience-focused sales network and pioneering the combination of food retail and public transport locations.",{"locale":12,"message":632},"把烘焙產品融入市民日常通勤動線，建立以便利為本的零售網路，開創餐飲零售與交通樞紐結合的營運模式。",{"locale":15,"message":634},"把烘焙产品融入市民日常通勤动线，建立以便利为本的零售网络，开创餐饮零售与交通枢纽结合的营运模式。",{"image":636,"year":637,"title":638,"description":645},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F1986-dairy-farm-partnership.png",1986,[639,641,643],{"locale":9,"message":640},"Long-term partnership with Dairy Farm of Jardine Mathenson",{"locale":12,"message":642},"與怡和集團旗下牛奶公司建立長期合作",{"locale":15,"message":644},"与怡和集团旗下牛奶公司建立长期合作",[646,648,650],{"locale":9,"message":647},"Expanded collaboration in retail and operations, strengthening scale, efficiency and systemised management across food and beverage businesses.",{"locale":12,"message":649},"透過零售網路及營運管理方面的協作，進一步提升規模化及系統化營運能力。",{"locale":15,"message":651},"透过零售网络及营运管理方面的协作，进一步提升规模化及系统化营运能力。",{"image":653,"year":654,"title":655,"description":662},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F1998-max-concepts.png",1998,[656,658,660],{"locale":9,"message":657},"Establishment of m.a.x. concepts",{"locale":12,"message":659},"創立 m.a.x. concepts",{"locale":15,"message":661},"创立 m.a.x. concepts",[663,665,667],{"locale":9,"message":664},"Managing a portfolio of concept restaurants.",{"locale":12,"message":666},"開設一系列新派概念餐廳。",{"locale":15,"message":668},"开设一系列新派概念餐厅。",{"image":670,"year":671,"title":672,"description":679},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F2000-starbucks-hong-kong.png",2000,[673,675,677],{"locale":9,"message":674},"Introduction of Starbucks Coffee to Hong Kong",{"locale":12,"message":676},"於香港引入星巴克咖啡",{"locale":15,"message":678},"于香港引入星巴克咖啡",[680,682,684],{"locale":9,"message":681},"Brought a global coffee brand into the local market, contributing to the growth of urban coffee culture while building expertise in international brand partnership and localisation.",{"locale":12,"message":683},"把國際咖啡品牌落地本地市場，建立成熟的城市咖啡文化，同時累積跨國品牌合作及在地營運經驗。",{"locale":15,"message":685},"把国际咖啡品牌落地本地市场，建立成熟的城市咖啡文化，同时累积跨国品牌合作及在地营运经验。",{"image":687,"year":688,"title":689,"description":696},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F2003-tai-po-production-facility.png",2003,[690,692,694],{"locale":9,"message":691},"Opening of the first production facility in Tai Po (250,000 sq ft)",{"locale":12,"message":693},"於大埔開設首間美心廠房（25 萬平方呎）",{"locale":15,"message":695},"于大埔开设首间美心厂房（25 万平方呎）",[697,699,701],{"locale":9,"message":698},"Established a centralised food production base, strengthening food safety, quality control and operational capacity to support business expansion.",{"locale":12,"message":700},"建立集中化食品生產基地，強化食品安全、品質管制及產能配置，支援業務持續擴展。",{"locale":15,"message":702},"建立集中化食品生产基地，强化食品安全、质量管理及产能配置，支持业务持续扩展。",{"image":704,"year":705,"title":706,"description":713},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F2005-hospital-authority-patient-meal-services.png",2005,[707,709,711],{"locale":9,"message":708},"First appointment by the Hospital Authority to provide patient meal services",{"locale":12,"message":710},"首度獲醫院管理局委任提供病人膳食服務",{"locale":15,"message":712},"首度获医院管理局委任提供病人膳食服务",[714,716,718],{"locale":9,"message":715},"Extended professional foodservice management into public hospitals, applying restaurant expertise to healthcare catering services.",{"locale":12,"message":717},"把專業餐飲管理引入公立醫院體系，為病人提供膳食服務，拓展餐飲專業於公共服務領域的應用。",{"locale":15,"message":719},"把专业餐饮管理引入公立医院体系，为病人提供膳食服务，拓展餐饮专业于公共服务领域的应用。",{"image":721,"year":705,"title":722,"description":729},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F2005-guangzhou-bakery.png",[723,725,727],{"locale":9,"message":724},"Bakery factory and flagship store in Guangzhou",{"locale":12,"message":726},"於廣州設立西餅廠及旗艦店",{"locale":15,"message":728},"于广州设立西饼厂及旗舰店",[730,732,734],{"locale":9,"message":731},"Expanded into the Guangdong Area.",{"locale":12,"message":733},"推動廣東大灣區發展。",{"locale":15,"message":735},"推动广东大湾区发展。",{"image":737,"year":705,"title":738,"description":745},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F2005-hong-kong-disneyland.png",[739,741,743],{"locale":9,"message":740},"Entry into Hong Kong Disneyland",{"locale":12,"message":742},"進駐香港迪士尼樂園",{"locale":15,"message":744},"进驻香港迪斯尼乐园",[746,748,750],{"locale":9,"message":747},"Operated restaurants and bakeries at Hong Kong Disneyland, bringing local brands onto an international tourism platform.",{"locale":12,"message":749},"於香港迪士尼樂園負責中菜館及餅店營運，把本地品牌帶入國際級旅遊平台。",{"locale":15,"message":751},"于香港迪斯尼乐园负责中菜馆及饼店营运，把本地品牌带入国际级旅游平台。",{"image":753,"year":754,"title":755,"description":761},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F2006-genki-sushi-sen-ryo.png",2006,[756,758,760],{"locale":9,"message":757},"Genki Sushi and sen-ryo",{"locale":12,"message":759},"「元気寿司」及「千両」",{"locale":15,"message":759},[762,764,766],{"locale":9,"message":763},"Operated Genki Sushi and sen-ryo in Hong Kong.",{"locale":12,"message":765},"獲取「元気寿司」及「千両」在港經營權及管理權。",{"locale":15,"message":767},"获取「元気寿司」及「千両」在香港的经营权及管理权。",{"image":769,"year":754,"title":770,"description":777},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F2006-lawrys-prime-rib.png",[771,773,775],{"locale":9,"message":772},"Introduced Lawry's The Prime Rib from Los Angeles.",{"locale":12,"message":774},"引入洛杉磯著名的 Lawry's The Prime Rib",{"locale":15,"message":776},"引入洛杉矶著名的 Lawry's The Prime Rib",[778,780,782],{"locale":9,"message":779},"Added American restaurant brands to the portfolio, broadening dining choices and strengthening multi‑brand management capabilities.",{"locale":12,"message":781},"建立多品牌及跨文化的餐飲管理組合。",{"locale":15,"message":783},"建立多品牌及跨文化的餐饮管理组合。",{"image":785,"year":786,"title":787,"description":794},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F2008-arome-bakery.png",2008,[788,790,792],{"locale":9,"message":789},"Acquisition of Arome Bakery (Hong Kong)",{"locale":12,"message":791},"收購東海堂（香港）",{"locale":15,"message":793},"收购东海堂（香港）",[795,797,799],{"locale":9,"message":796},"Expanded presence in the bakery segment by integrating a well‑known Japanese‑style bakery brand into local operations.",{"locale":12,"message":798},"整合日式烘焙品牌，進一步擴大於本地烘焙市場的覆蓋及產品層次。",{"locale":15,"message":800},"整合日式烘焙品牌，进一步扩大于本地烘焙市场的覆盖及产品层次。",{"image":802,"year":803,"title":804,"description":811},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F2009-love-bread-programme.jpg",2009,[805,807,809],{"locale":9,"message":806},"First bakery chain to launch Love Bread Programme",{"locale":12,"message":808},"首個西餅連鎖品牌於香港開展「愛包計劃」",{"locale":15,"message":810},"首个西饼连锁品牌于香港开展「爱包计划」",[812,814,816],{"locale":9,"message":813},"Influenced the industry to collect and donate surplus bread and help the needy.",{"locale":12,"message":815},"帶領業界將每日剩餘麵包收集及捐贈給有需要人士，惜食助人。",{"locale":15,"message":817},"带领业界将每日剩余面包收集及捐赠给有需要人士，惜食助人。",{"image":819,"year":485,"title":820,"description":827},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F2010-shanghai-world-expo.png",[821,823,825],{"locale":9,"message":822},"Sole Hong Kong food and beverage representative at Shanghai World Expo",{"locale":12,"message":824},"上海世界博覽會香港唯一餐飲代表",{"locale":15,"message":826},"上海世界博览会香港唯一餐饮代表",[828,830,832],{"locale":9,"message":829},"Operated a large‑scale food hall showcasing Hong Kong cuisine, enhancing the visibility of Hong Kong food brands in the Chinese Mainland market.",{"locale":12,"message":831},"於世博會內設立大型美食廣場，集中展示香港飲食特色，提升香港餐飲品牌於內地市場的能見度。",{"locale":15,"message":833},"于世博会内设立大型美食广场，集中展示香港饮食特色，提升香港餐饮品牌于内地市场的能见度。",{"image":835,"year":493,"title":836,"description":843},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F2011-ippudo-ramen.png",[837,839,841],{"locale":9,"message":838},"Introduction of Ippudo Ramen",{"locale":12,"message":840},"於香港引入一風堂拉麵",{"locale":15,"message":842},"于香港引入一风堂拉面",[844,846,848],{"locale":9,"message":845},"Expanded specialised Japanese dining.",{"locale":12,"message":847},"積極拓展專門化日式餐飲版圖。",{"locale":15,"message":849},"积极拓展专门化日式餐饮版图。",{"image":851,"year":493,"title":852,"description":859},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F2011-used-cooking-oil-recycling.jpeg",[853,855,857],{"locale":9,"message":854},"Implementation of waste cooking oil recycling",{"locale":12,"message":856},"實施廢置食油回收計劃",{"locale":15,"message":858},"实施废置食油回收计划",[860,862,864],{"locale":9,"message":861},"Recycling used cooking oil across Hong Kong restaurants and factories, converting waste into biodiesel as part of daily operations.",{"locale":12,"message":863},"於全線香港餐廳及廠房回收廢置食油，轉化為生物柴油，把減廢措施納入日常營運流程。",{"locale":15,"message":865},"于全线香港餐厅及厂房回收废置食油，转化为生物柴油，把减废措施纳入日常营运流程。",{"image":867,"year":868,"title":869,"description":876},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F2013-kiddy-heart-canteen.jpg",2013,[870,872,874],{"locale":9,"message":871},"Establishment of \"Kiddy Heart Canteen” Program",{"locale":12,"message":873},"成立「童心飯堂」",{"locale":15,"message":875},"成立「童心饭堂」",[877,879,881],{"locale":9,"message":878},"Provided meal support to underprivileged families and children in partnership with social service organisations, extending foodservice capabilities into long‑term community support.",{"locale":12,"message":880},"透過與社福機構合作，為弱勢家庭及基層兒童提供膳食支援，把餐飲營運能力轉化為具持續性的社區服務。",{"locale":15,"message":882},"透过与社福机构合作，为弱势家庭及基层儿童提供膳食支持，把餐饮营运能力转化为具持续性的小区服务。",{"image":884,"year":885,"title":886,"description":893},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F2014-sustainable-seafood.jpeg",2014,[887,889,891],{"locale":9,"message":888},"Sustainable seafood sourcing",{"locale":12,"message":890},"推動可持續海鮮採購",{"locale":15,"message":892},"推动可持续海鲜采购",[894,896,898],{"locale":9,"message":895},"Launched the Vietnam Fish Farm Partnership Programme that successfully empowered Maxim's aquaculture partners and the fish fillet to achieve sustainability certification from the Aquaculture Stewardship Council (ASC).",{"locale":12,"message":897},"開展「越南可持續海鮮採購計劃」，協助當地魚柳供應商取得水產養殖管理委員會（ASC）之可持續認證。",{"locale":15,"message":899},"开展「越南可持续海鲜采购计划」，协助当地鱼柳供货商取得水产养殖管理委员会（ASC）之可持续认证。",{"image":901,"year":885,"title":902,"description":909},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F2014-food-waste-recycling.jpg",[903,905,907],{"locale":9,"message":904},"Participation in food waste recycling pilot scheme",{"locale":12,"message":906},"參與廚餘回收先導計劃",{"locale":15,"message":908},"参与厨余回收先导计划",[910,912,914],{"locale":9,"message":911},"The Hong Kong factory began to participate in the Environmental Protection Department's \"Food Waste Recycling Pilot Scheme\", becoming one of the first catering companies in Hong Kong to divert food waste to organic resource recovery centers.",{"locale":12,"message":913},"香港廠房開始參與環保署「廚餘回收先導計劃」，成為香港首批餐飲企業將廚餘轉交有機資源回收中心，集團旗下餐廳及商店亦於2022年開始加入該計劃。",{"locale":15,"message":915},"香港厂房开始参与环保署「厨余回收先导计划」，成为香港首批餐饮企业将厨余转交有机资源回收中心，集团旗下餐厅及商店亦于2022年开始加入该计划。",{"image":917,"year":918,"title":919,"description":926},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F2015-maxims-group-centre.png",2015,[920,922,924],{"locale":9,"message":921},"Opening of Maxim’s Group Centre",{"locale":12,"message":923},"美心集團中心正式啟用",{"locale":15,"message":925},"美心集团中心正式启用",[927,929,931],{"locale":9,"message":928},"Centralised administrative and operational support functions at headquarters, enhancing management efficiency and coordination to support continued growth.",{"locale":12,"message":930},"總部集中行政及營運支援功能，提升整體管理效率，為業務持續發展提供後勤支援。",{"locale":15,"message":932},"总部集中行政及营运支持功能，提升整体管理效率，为业务持续发展提供后勤支持。",{"image":934,"year":918,"title":935,"description":942},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F2015-silver-hair-yum-cha.jpg",[936,938,940],{"locale":9,"message":937},"Establishment of “Silver Hair Yum Cha”",{"locale":12,"message":939},"成立「萬歲飲茶」",{"locale":15,"message":941},"成立「万岁饮茶」",[943,945,947],{"locale":9,"message":944},"Promoted active aging through a corporate social responsibility program, addressing pressing aging issue in Hong Kong.",{"locale":12,"message":946},"針對香港人口老化而推出推廣活躍晚年的企業社會責任計劃。",{"locale":15,"message":948},"针对香港人口老化而推出推广活跃晚年的企业社会责任计划。",{"image":950,"year":951,"title":952,"description":959},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F2016-cova-website.jpg",2016,[953,955,957],{"locale":9,"message":954},"Expansion of international brands and overseas markets",{"locale":12,"message":956},"拓展國際品牌及海外市場",{"locale":15,"message":958},"拓展国际品牌及海外市场",[960,962,964],{"locale":9,"message":961},"Acquired the franchise of the Italian patisserie and restaurant COVA in Hong Kong and Macau.",{"locale":12,"message":963},"成為COVA在香港及澳門的特許經營商。",{"locale":15,"message":965},"成为COVA在香港及澳门的特许经营商。",{"image":967,"year":951,"title":968,"description":972},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F2016-overseas-markets.jpg",[969,970,971],{"locale":9,"message":954},{"locale":12,"message":956},{"locale":15,"message":958},[973,975,977],{"locale":9,"message":974},"The first mx cakes & bakery franchise opened in Bangkok, Thailand.",{"locale":12,"message":976},"首家特許經營美心西餅進駐泰國曼谷。",{"locale":15,"message":978},"首家特许经营美心西饼进驻泰国曼谷。",{"image":980,"year":951,"title":981,"description":985},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F2016-cheesecake-factory.jpg",[982,983,984],{"locale":9,"message":954},{"locale":12,"message":956},{"locale":15,"message":958},[986,988,990],{"locale":9,"message":987},"Introduced the famous American brand The Cheesecake Factory to Shanghai Disney Resort.",{"locale":12,"message":989},"於上海迪士尼引入美國著名品牌The Cheesecake Factory。",{"locale":15,"message":991},"于上海迪士尼引入美国著名品牌The Cheesecake Factory。",{"image":993,"year":994,"title":995,"description":1002},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F2017-gap-lotus-seed-farming.png",2017,[996,998,1000],{"locale":9,"message":997},"Establishment of GAP‑certified lotus seed farming bases in Chinese Mainland",{"locale":12,"message":999},"於內地設立 GAP 認證蓮子種植基地",{"locale":15,"message":1001},"于内地设立 GAP 认证莲子种植基地",[1003,1005,1007],{"locale":9,"message":1004},"Built traceable agricultural sourcing for mooncake and related products, strengthening food safety and quality management.",{"locale":12,"message":1006},"為月餅及相關產品建立具可追溯性的農業供應來源，進一步提升食品安全及品質管理水平。",{"locale":15,"message":1008},"为月饼及相关产品建立具可追溯性的农业供应来源，进一步提升食品安全及质量管理水平。",{"image":1010,"year":1011,"title":1012,"description":1019},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F2019-beam-plus-platinum.jpg",2019,[1013,1015,1017],{"locale":9,"message":1014},"Maxim’s Centre awarded BEAM Plus Platinum",{"locale":12,"message":1016},"美心集團中心獲綠建環評最高鉑金級認證",{"locale":15,"message":1018},"美心集团中心获绿建环评最高铂金级认证",[1020,1022,1024],{"locale":9,"message":1021},"Adopted high efficiency building design and energy management standards to support long‑term operational performance.",{"locale":12,"message":1023},"於建築設計及能源管理方面引入高效標準，提升長遠營運效益。",{"locale":15,"message":1025},"于建筑设计及能源管理方面引入高效标准，提升长远营运效益。",{"image":1027,"year":1028,"title":1029,"description":1036},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F2020-jiangmen-food-factory.jpg",2020,[1030,1032,1034],{"locale":9,"message":1031},"Jiangmen Food Factory commenced operations",{"locale":12,"message":1033},"江門食品廠投產",{"locale":15,"message":1035},"江门食品厂投产",[1037,1039,1041],{"locale":9,"message":1038},"The establishment of a large-scale food production base enhanced supply stability and increased production capacity.",{"locale":12,"message":1040},"透過建造大型食品生產基地，達到提升供應穩定性及產能。",{"locale":15,"message":1042},"透过建造大型食品生产基地，达到提升供应稳定性及产能。",{"image":1044,"year":1045,"title":1046,"description":1053},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F2022-wegen-farming.jpg",2022,[1047,1049,1051],{"locale":9,"message":1048},"Launch of the WeGen farming Regenerative Agriculture Project",{"locale":12,"message":1050},"啟動 WeGen Farming 迴圈再生農業專案",{"locale":15,"message":1052},"启动 WeGen Farming 循环再生农业项目",[1054,1056,1058],{"locale":9,"message":1055},"Partnering with local farms, pre-consumer food waste is converted into enzymes to support farming practices with zero pesticides and zero chemical fertilisers. The produce is then used within Maxim’s restaurants, promoting circular economy.",{"locale":12,"message":1057},"夥拍本地農莊將餐前廚餘轉化成酵素，達至零農藥、零化肥的耕作方式，並於餐廳以相關農作物入饌，推動循環經濟。",{"locale":15,"message":1059},"伙拍本地农庄将餐前厨余转化成酵素，达至零农药、零化肥的耕作方式，并于餐厅以相关农作物入馔，推动循环经济。",{"image":1061,"year":1045,"title":1062,"description":1069},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F2022-upcycled-craft-beer.jpg",[1063,1065,1067],{"locale":9,"message":1064},"Launch of upcycled craft beer",{"locale":12,"message":1066},"推出升級再造手工啤",{"locale":15,"message":1068},"推出升级再造手工啤",[1070,1072,1074],{"locale":9,"message":1071},"The Group introduced an upcycled craft beer, BOB (Bottle of Bread), brewed using surplus bread and spent coffee grounds. The initiative reduces food waste while giving surplus ingredients a second life.",{"locale":12,"message":1073},"以剩餘麵包及咖啡渣釀製產品升級再造手工啤 BOB（Bottle of Bread），減少廢物之餘更賦予剩餘食物第二生命。",{"locale":15,"message":1075},"以剩余面包及咖啡渣酿制产品升级再造手工啤 BOB（Bottle of Bread），减少废物之余更赋予剩余食物第二生命。",{"image":1077,"year":1078,"title":1079,"description":1086},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F2023-waste-heat-recovery.jpeg",2023,[1080,1082,1084],{"locale":9,"message":1081},"Hong Kong's first cross-plant waste heat recovery project",{"locale":12,"message":1083},"全港首個聯廠廢熱轉化計畫",{"locale":15,"message":1085},"全港首个联厂废热转化计划",[1087,1089,1091],{"locale":9,"message":1088},"In partnership with Towngas, the Group implemented a waste heat recovery system that replaces electricity with residual heat. Waste heat from a gas plant is transferred via pipelines to a Maxim’s food factory to power large-scale dehumidifiers.",{"locale":12,"message":1090},"與中華煤氣合作建造，將煤氣廠的廢熱經管道傳到食品廠，以餘熱取代用電支援大型抽濕機運作。",{"locale":15,"message":1092},"与中华煤气合作建造，将煤气厂的废热经管道传到食品厂，以余热取代用电支持大型抽湿机运作。",{"image":1094,"year":1095,"title":1096,"description":1103},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F2024-jiangmen-logistics-centre.jpg",2024,[1097,1099,1101],{"locale":9,"message":1098},"Jiangmen Logistics Centre commences operations",{"locale":12,"message":1100},"江門物流中心正式啟用",{"locale":15,"message":1102},"江门物流中心正式启用",[1104,1106,1108],{"locale":9,"message":1105},"Launching of an intelligent cold-chain logistics hub, the centre enhances operational efficiency and strengthens supply chain management.",{"locale":12,"message":1107},"透過智能冷鏈物流提升營運效率及供應鏈管理。",{"locale":15,"message":1109},"透过智能冷链物流提升营运效率及供应链管理。",{"image":1111,"year":1095,"title":1112,"description":1119},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F2024-plastic-phase-out.jpg",[1113,1115,1117],{"locale":9,"message":1114},"Complete phase‑out of foam containers and plastic cutlery",{"locale":12,"message":1116},"全線餐廳停止提供發泡膠食物容器及膠餐具",{"locale":15,"message":1118},"全线餐厅停止提供发泡胶食物容器及胶餐具",[1120,1122,1124],{"locale":9,"message":1121},"Starting from April 22, all outlets no longer provide customers with styrofoam food containers or plastic tableware, disposable plastic gloves are also no longer offered free of charge.",{"locale":12,"message":1123},"團旗下餐廳於4月22日起停止為顧客提供發泡膠食物容器及膠餐具，亦不會免費提供即棄膠手套。",{"locale":15,"message":1125},"团旗下餐厅于4月22日起停止为顾客提供发泡胶食物容器及胶餐具，亦不会免费提供即弃胶手套。",{"image":1127,"year":1128,"title":1129,"description":1136},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F2025-thailand-bakery.jpg",2025,[1130,1132,1134],{"locale":9,"message":1131},"Thailand bakery plant commences operation",{"locale":12,"message":1133},"集團首間泰國麵包烘焙廠投產",{"locale":15,"message":1135},"集团首间泰国面包烘焙厂投产",[1137,1139,1141],{"locale":9,"message":1138},"Establishment of a regional production base in Southeast Asia, strengthening the overall manufacturing footprint and enhancing supply chain efficiency and flexibility.",{"locale":12,"message":1140},"於東南亞建立區域生產基地，強化整體生產佈局，提升供應鏈效率與靈活性。",{"locale":15,"message":1142},"于东南亚建立区域生产基地，强化整体生产布局，提升供应链效率与灵活性。",{"image":1144,"year":1128,"title":1145,"description":1152},"\u002Fassets\u002Fdummy\u002F70th-anniversary\u002Fmilestones\u002F2025-gentlemeal.jpg",[1146,1148,1150],{"locale":9,"message":1147},"Launch of soft‑meal brand “GentleMeal”",{"locale":12,"message":1149},"集團推出首個軟餐品牌「軟心膳」",{"locale":15,"message":1151},"集团推出首个软餐品牌「软心膳」",[1153,1155,1157],{"locale":9,"message":1154},"The brand offers nutritious and delicious soft-meal products, enabling people with swallowing difficulties to rediscover the joy of eating, while extending the Group’s culinary expertise to meet the needs of diverse communities.",{"locale":12,"message":1156},"製作營養均衡又美味的軟餐產品，讓吞嚥困難人士重拾飲食樂趣，同時讓餐飲專業延伸至不同社群需要。",{"locale":15,"message":1158},"制作营养均衡又美味的软餐产品，让吞咽困难人士重拾饮食乐趣，同时让餐饮专业延伸至不同社群需要。",[1160,1162,1164],{"locale":9,"message":1161},"Let’s Celebrate Maxim’s 70th Anniversary",{"locale":12,"message":1163},"同賀美心集團70周年",{"locale":15,"message":1165},"同贺美心集团70周年",[1167,1169,1171],{"locale":9,"message":1168},"A look back at the moments that shaped our journey.",{"locale":12,"message":1170},"回顧塑造美心旅程的重要時刻。",{"locale":15,"message":1172},"回顾塑造美心旅程的重要时刻。",1783582865099]