Year 2014

Peking Garden being named, for two consecutive years, as one of the 100 Top Tables 2014 in CEO Dining Guide by South China Morning Post.
   Year 2013
Maxim’s Cakes won an accreditation in the Prestigious Corporate Brand Awards for seven consecutive year and was selected as a “Hong Kong Consumers’ Favourite Commodity Brand”. This represented extensive brand recognition of Maxim’s Cakes among consumers in Hong Kong.
Maxim’s Cakes and Arome Bakery won the Excellence Award and Merit Award in “My Favourite MTR Shops for Food & Beverages” campaign organized by MTR Corporation.
Maxim’s Cakes outlets received the “Mystery Checking on Station Shop Safety Management Award”, including:Kowloon Tong Station and Po Lam Station. Maxim’s Cakes has been awarded this accreditation for four consecutive years.
Branded Products Division, Japanese Chain Restaurant Division and Starbucks Hong Kong won Best Location-Based Marketing Silver award, Best CRM & Loyalty Programme Gold and Silver awards respectively in MOB-EX Awards 2013 for their successful mobile marketing campaigns.
Seven restaurants of the Group are listed in the “Michelin Guide – Hong Kong and Macau 2014*”, including The Square, which was named “One-star” for six consecutive years.

Arome Bakery won the Category Award (Cake/ Bakery Shop) in the Next Brand Awards 2013 organized by Next Magazine.

Maxim's Snowy Mooncakes, Genki Sushi and Starbucks Hong Kong received several accreditations in Marketing Excellence Awards 2013 organized by Marketing Magazine. "Maxim's Snowy Mooncakes 2012 - Eat Play Love Campaign" awarded Gold award in "Excellence in Retail/ Shopper Marketing", "Genki Sushi Loyalty Campaign" awarded Bronze award in "Excellence in Loyalty Marketing" , "My Starbucks RewardsTM" Programme awarded Gold award in "Excellence in Loyalty Marketing" and Silver award in "Excellence in Use of Apps" respectively.
Maxim’s Chinese New Year products advertisement was selected as one of the 10 favourites in the 2nd My Favourite Bus Ad Awards organized by Buspak Advertising.
Deli and Wine, EXP and Ippudo of Maxim's Group received a number of awards in OpenRice Best Restaurant Awards 2013. Deli and Wine was selected Best Restaurant in China Voting in OpenRice China Voting Category. Ippudo was selected as Best Japanese Restaurant in both Cuisine & New Restaurant Category and District & Service Category. In addition, EXP was accredited restaurant with over 300 accumulated positive reviews; Deli and Wine and Ippudo were restaurants with over 100 accumulated positive reviews.
Maxim's Group and Genki Sushi were awarded Best Business (Application) Silver Award and Best Lifestyle (Social, Communications & Media) Silver Award respectively, with the Group's “Automated Food Recognition and Management System” and Genki Sushi’s “Mobile Queuing System”, in Hong Kong ICT Award 2013 organized by Office of the Government Chief Information Officer HKSAR. 
7 restaurants under Maxim's Group including Jade Garden, Cafe Landmark, Maxim's MX, Maxim's Cakes, Sen-ryo, Dondonya Shokudo and Starbucks Coffee received “U Favorite Food Awards 2013".

Maxim's Group received “Hong Kong Top Brand Ten Year Achievement Award” in Hong Kong Top Brand Awards 2012 for its efforts and outstanding performance in brand development over the past decade.

   Year 2012

Nine restaurants of the Group are listed in the “Michelin Guide – Hong Kong and Macau 2013*”, including The Square, which was named “One-star” for five consecutive years. Jade Garden (Causeway Bay) is recommended in "Hong Kong: Bib Gourmand" section, which aims to recognize those restaurants that offer quality cooking for good value.

Maxim’s Cakes, Arome Bakery and Starbucks won “The Most Stylish Shops” in “Hot MTR Shops Poll 2012” and Maxim’s Cakes received “Mystery Checking on Station Shop Safety Management Award” for 3 consecutive years.
Maxim’s Cakes was accredited “Consumer Award - Bakery and Retail Category” in “Prestigious Corporate Awards 2012” jointly organized by Ming Pao and Chinese University of Hong Kong.
Maxim’s Palace (Shatin) and Jasmine was accredited “Best Chinese Restaurant Wedding Banquet - New Territories East” and “Best Chinese Restaurant Wedding Banquet – Central Kowloon” in “Bridal Awards” organized by ESDlife.
Maxim's Cakes was awarded "The Most Popular Hong Kong and Macau Brands - Starlight Award" in the "5th Most Popular Hong Kong and Macau Brands Award Competition" co-organzied by China Media Network (CMN) and the Committee of Hong Kong and Macau Individual Tour Association.
simplylife bakery cafe in Shenzhen recevied "The Best Coffee Shop Award" in the "7th Food & Drink Awards 2012" organized by that’s PRDmagazine.
Jade Garden was awarded "The Elite Brand Awards 2012" by The Sun.
7 restaurants under Maxim's Group including Maxim's Chinese Restaurant, Pearl on the Peak, Simplylife Café (Landmark), sen-ryo, Ippudo, Genki Sushi and Starbucks Coffee received “Best Ever Dining Awards 2012" by Weekend Weekly.
Arome Bakery was awarded “The OL's Perfect Cakes & Bakery Brand” by Fashion & Beauty
8 restaurants under Maxim's Group including Maxim's Palace, Peking Garden, Pearl on the Peak, Sen-ryo, Maxim’s MX and Starbucks Coffee received “U Favorite Food Awards 2012".
Ippudo and Dondonya received the “Excellent Restaurant Awards " in the "OpenRice Outstanding Awards 2012". EXP and Simplylife bakery café were even named “Restaurants with over 200 accumulated positive reviews.”
Maxim's Group received the Metro Box Prime Awards for the Best Brand Enterprise in Greater China 2012.

Jade Garden in Guangzhou and simplylife Café Bakery in Shengzhen received the Modern Weekly Best Restaurants Awards.


 

Twelve restaurants of the Group are listed in the “Michelin Guide – Hong Kong and Macau 2012*”, including The Square, which was named “One-star” for four consecutive years. Jade Garden (Causeway Bay) and Ippudo (Tsim Sha Tsui) are recommended in "Hong Kong: Bib Gourmand" section, which aims to recognize those restaurants that offer quality cooking for good value.

7 restaurants under Maxim's Group including Jade Garden, Peking Garden, rice paper, Simply Thai, Maxim’s MX, sen-ryo and Starbucks Coffee received “U Favorite Food Awards 2011". 
EXP and rice paper were named one of the "Best Western Restaurant" in the "OpenRice Outstanding Awards 2011".
Maxim's Group received the Metro Box Prime Awards for the Best Brand Enterprise in Greater China 2011.
 

Starbucks was priazed in International Disabilities Day 2010 opening ceremony & List of caring Employers ceremony.
Maxim's Group received the Next Magazine's Top Brand Award 2010 (Bakery Shop Chain).
Maxim's Group won  the "Hong Kong Corporate Branding Award" ("Food and Beverage" category) for 4 consecutive years.   It is a consumer poll jointly hosted by Ming Pao Daily News and the Faculty of Business Administration of the Chinese University of Hong Kong.
Maxim's Cakes - "Angel and Devil" campaign won the "Gold prize" and "Citation for innovation" of the HKMA/TVB Awards for Marketing Excellence.
Maxim's Palace (City Hall store) won the "Best Dim Sum" in the Reader's Choice Award 2010 organized by HK magazine.
Maxim's Cakes - Angel Cake / Devil Cake and Starbucks Hong Kong 10th Anniversary Limited Edition Merchandize ranked No.1 and No.6 respectively in the "MTR Shops Voting Campaign - Top 10 Coolest Products".
Maxim's Group and Starbucks ranked No.190 and No.14 respectively at "Asia's Top 1,000 Brands 2010", a survery conducted by "Media" magazine & TNS marketing research company.
Maxim's Group receieved "The Credible Interprise of China' Accreditation from Reputation Institute (RI) (China) and China Enterprise Reputation and Credibility Association (Overseas) (CERCA)).
Maxims received the "best performance artist on TVC Awards" at the "15th Annual Most Popular TV Commercial Awards"
Starbucks won "Yahoo! Emotive Brand Awards 2009-2010 (Restaurant Category) "
Maxim’s Group received the “Corporate Award in HKIA Customer Service Excellence Award 2009” by Hong Kong International Airport.
Maxim's Group won "Gold Award” in the Family Restaurant section in the "Reader's Digest Trusted Brand" consumer survey in 2 straight years.
8 restaurants under Maxim's Group including Maxim’s Palace, Peking Garden, Pearl on the Peak, rice paper, Simply Thai, Maxim’s MX, sen-ryo and Starbucks Coffee received “U Favorite Food Awards 2010". It is the 3rd year that Maxim's Group received the largest number of awards.
Maxim's Group was named one of the “the Most Favorite Brand of Convenient Product” organized by 7-Eleven in 2 consecutive years.
EXP and rice paper were named one of the “Best Western Restaurant " in the "OpenRice Outstanding Awards 2010".
Maxim's Group received the "Prime Awards for Eco-Business" in 4 consecutive years.
  

In December 2009, Maxim's Group won  the "Hong Kong Corporate Branding Award" ("Food and Beverage" category) for 3 consecutive years.   It is a consumer poll jointly hosted by Ming Pao Daily News and the Faculty of Business Administration of the Chinese University of Hong Kong
The Square was recognized as "One star restaurant” by the "Michelin Guide - Hong Kong and Macau 2010", while Oriental Lily and Jade Garden (Causeway Bay) were recommended in " Hong Kong: Bib Gourmand" section. In addition, 13 restaurants from the Group were introduced in the Guide
Maxim’s Group received the Next Magazine’s Top Brand Award 2009 (Bakery Shop Chain) in October
Maxim’s Palace (City Hall store) was named as one of the best 450 Asian restaurants by “The Miele Guide 2009/2010”. The Guide recognized 39 restaurants in Hong Kong, 14 of them were Chinese restaurants
Maxim’s Group received the TVB Weekly’s “Outstanding Corporate Image Award 2009” in September
Maxim's Group won four awards from the "PRC Consumer's Most Favorable Hong Kong Brands" organized by the China Enterprise Reputation and Credibility Association (Overseas) Limited for 3 consecutive years in August 2009. The Group was the only catering company which received award from all the 4 catering categories from this poll
Maxim's Group received the "Innobrand 2009" from Victoria Junior Chamber
15 restaurants from Maxim's Group were named "the Hong Kong's Best Restaurant" (2009 - 10) by Hong Kong Tatler. The restaurants included Jade Garden, Serenade Chinese Restaurant, The Square, The House of Jasmine, Chiuchow Garden, Chiuchow Garden Restaurant, Peking Garden Restaurant, Pearl on the Peak, Lawry's The Prime Rib, Kiku, Miso, LIAN, simply thai and rice paper
Maxim's Group was presented with the "Prime Awards for Eco-Business 2009" in 3 straight years
Maxim's Group received Gold Award in the new "Family Restaurant" section in the "Reader's Digest Trusted Brand 2009" consumer survey
There were 7 restaurants from Maxim's Group namely Jade Garden, Peking Garden, Chiuchow Garden, rice paper, sen-ryo, Maxim's MX and Starbucks Coffee, that received “U Favorite Food Awards 2009". It is the 2nd year that Maxim's Group received the highest number of awards
Starbucks Coffee was awarded "the Best Coffee Shop" in the "OpenRice Outstanding Awards", EXP and simplylife BAKERY CAFE earned special acclaim for its accumulated online positive remarks by the public
Maxim's Group was named as one of the “the Most Favorite Brand of Convenient Product” organized by 7-Eleven
  

Maxim's Group was named as one of "the Hong Kong's 100 Most Influential Brands" by the World Brand Lab
Shanghai Garden and the Square were recognized as "One star restaurant” by the "Michelin Guide - Hong Kong and Macau 2009", while LIAN was recommended in " Hong Kong: Bib Gourmand" section. In addition, 13 restaurants from the Group were introduced in the Guide, setting the highest record amongst other catering companies
Maxim's Group won the "Hong Kong Corporate Branding Award" ("Food and Beverage" category), a consumer poll jointly hosted by Ming Pao Daily News and the Faculty of Business Administration of the Chinese University of Hong Kong
LIAN was named as "Hong Kong Tatler - Dining with Stars" restaurant by Hong Kong Tatler.
The American Chamber of Commerce in Hong Kong presented "Hong Kong Brands Awards" (Catering Category) to Maxim's Group
Maxim's Group was awarded "CAPITAL WEEKLY's Best Performance Company Awards 2008" and "CAPITAL Entrepreneur's Brand from Hong Kong 2008" respectively
Maxim's Group received the Honour Certificate of "Eating in Hong Kong" from the China Hotel Magazine
Maxim's Group won four awards from the "PRC Consumer's Most Favorable Hong Kong Brands" organized by the China Enterprise Reputation and Credibility Association (Overseas) Limited for 2 consecutive years. The Group was the only catering company which received award from all the 4 catering categories from this poll
Maxim's Group was presented with the "Prime Awards for Eco-Business 2008" in 2 straight years
Maxim's MX and Starbucks Coffee were selected as the top 10 "Hong Kong Must-Go Restaurant" organized by the Weekend Weekly
Maxim's Group was named as "Hong Kong Premier Brand" and "The Most Popular Brand Online" joint organized by the Hong Kong Brand Development Council and the Chinese manufacturer's Association of Hong Kong
Maxim's Group received 2 recognitions from the mainland China. Moreover, Mei-Xin Cakes also achieved 5 awards in the 12th Bakery Exhibition in PRC
Starbucks Coffee, simply thai and Genki Sushi won the "OpenRice Outstanding Awards 2008"
7 restaurants from Maxim's Group namely Maxim's Chinese Restaurant, Jade Garden, Peking Garden, Chiuchow Garden, simply thai, Genki Sushi, Maxim's MX and Starbucks Coffee, were named as "U Favorite Food Awards 2008"
  

At the presentation of Hong Kong Corporate Branding Awards, Maxim's received "Judging Panel-Grand Prize" in Catering Service Category and Maxim's Cakes was awarded the “Consumers' Choice-Grand Prize” in Food Category
Maxim's was awarded the "Famous Brand and Well-known Enterprise" by The Promotion Committee For Supervision and Management of China's Brand Market
Maxim's received the Prime Awards for Eco-Business 2007, jointly-organized by Prime Magazine and Business Environment Council
Maxim's Chinese Restaurants, Maxim's MX, Maxim's Cakes and Maxim's Mooncakes were awarded “PRC Consumer's Most Favorable Hong Kong Brands 2007” by the Chinese (Overseas) Enterprise Reputation Association
Maxim's received " A La Carte 100" Top 10 Most Wanted Brands Award by Ossima Publishing Group
Maxim's Caterers (Guangzhou) Limited received the "Outstanding Chained Restaurant 1996 – 2006" Award jointly presented by a trade association in Guangdong and a newspaper named "Guangdong Xin Kuai Bao"
  

Maxim's Group was selected as "Best Dining Outlet" in HSBC Credit Card's " Best" survey in July 2006
Maxim's Group received the "Hong Kong Classic Brand" Award by East Week
The Group was awarded "Top Ten Catering Brands" and "Top Ten Mooncake Brands" at the 2006 Summit Forum on Catering in Guangdong, Hong Kong and Macau, hosted by the China Hotel Association
Awarded "Hong Kong Most Valuable Companies 2006" by Mediazone
Maxim's Chinese Restaurant and Maxim's Fast Food were awarded "My Favourite Hong Kong Brand 2006" by the Chinese (Overseas) Enterprise Reputation Association
Maxim's MX received the "Hospitality Design Award 2006" from America's premier trade magazine, Hospitality Design Magazine
Maxim's Mooncakes was voted "Preferred Hong Kong Brand in China's Mooncake Market"
  

Awarded "Hong Kong Top Brand" (formerly known as "Hong Kong Ten Top Brands") by the Chinese Manufacturers' Association of Hong Kong in 2003
Awarded "Superbrands" in 2002 and "Industry Leaders of Hong Kong" in 2003-2004
Awarded "My Favourite Hong Kong Brand 2005" by the Chinese (Overseas) Enterprise Reputation Association
  
(Last update: December 6, 2013)